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  • We ♥ What We Do

    Client: Portfolio

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xperience interactive is a digital marketing agency

We help you achieve success by defining your objectives, understanding your digital landscape, and analyzing your audience to help build and deepen relationships with your consumers. We deliver cost competitive solutions with measureable results. We are passionate. Your success is our number one priority!

Our perspective

December 12, 2011

Talk the Talk – Understanding B2B Needs

In just under two years, Xperience Interactive has proven that you don’t have to be a big company to accomplish great things. Xi has made great strides in the digital marketing sphere, including staking their name in the healthcare sector. Blue Cross Blue Shield came to Xi with a fundamental problem: the process of applying for a Blue Distinction Certification, awarded to qualified hospitals, was a long, confusing paper process prone to error and extensive time delays. Enter going digital. Per normal, the Xi team went above and beyond immersing themselves in this healthcare process flow, not only to solve the issue at hand, but to truly understand the best possible solution for this group. After all, if you want to talk the talk you’ve got to walk the walk. Xi held extensive interviews with leading healthcare figures, executed user experience testing and ultimately ironed out the entire process flow. [+]

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March 3, 2011

More Buttony Please

Over the years I've had the opportunity to look at numerous compositions and actual web pages. One of the terms I've often found myself saying is"More Buttony." "More Buttony" is powerful stuff. I've seen it dramatically increase click-through and reduce abandonment. It's amazing how often it's overlooked and ignored. Here's a great example I found that prompted me to write this. It's a screenshot from the California Court Info Ask Now Service. The primary goal of any user on this page is to access the Ask Now Service. [+]

[ COMMENTS ]